why i’ve been a mac guy…

…since before it was cool to be a Mac guy:

This is what we believe.
Technology alone is not enough.
Faster, thin­ner, lighter…
Those are all good things.
But when tech­nol­ogy gets out of the way,
Everything becomes more delight­ful,
Even mag­i­cal.
That’s when you leap for­ward.
That’s when you end up with some­thing…
Like this.

That’s an even bet­ter man­i­festo than this one.

Update: There’s more.

If you ask a par­ent,
They might call it intu­itive.
If you ask a musi­cian,
They might call it inspir­ing.
To a doc­tor,
It’s ground­break­ing.
To a CEO,
It’s pow­er­ful.
To a teacher,
It’s the future.
If you ask a child,
She might call it magic.
And if you asked us…
We’d say it’s just get­ting started.