flip, not tip.

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  • May 8, 2012

Seth Godin:

When peo­ple say, “The tip­ping point,” they often mis­un­der­stand the con­cept in Malcolm’s book. They’re actu­ally talk­ing about the flip­ping point.

The tip­ping point is the sum total of many indi­vid­u­als buzzing about some­thing. But for an indi­vid­ual to start buzzing, some­thing has to change in that person’s mind. Something flips from bore­dom or igno­rance to excite­ment or anger.