sendak: saas branding visionary?

  • images
  • May 23, 2014

6 was the monkey who brought in the mail

Found the above pic in Maurice Sendak’s strange count­ing book One Was Johnny.

Freddie_OGWhat’s weird is that he looks an awful lot like Freddie (at right), the mas­cot for MailChimp.

This incar­na­tion of Freddie has been around since 2008, but it seems he was born August 17, 2001. So the mon­key in Sendak’s book has got to be a dif­fer­ent mail-delivering pri­mate. In case you’re unfa­mil­iar, MailChimp does awe­some email mar­ket­ing (and email newslet­ters, and that kind of thing). It’s one of my favorite software-as-a-service com­pa­nies. If you’re using ConstantContact, there are about a gazil­lion rea­sons to switch. (If that sounds scary, I can help.)

Anyway, I’ve decided that Sendak’s mail mon­key must be Freddie’s dad, since it would make sense that he’d go into the fam­ily business.

freddieevolution

Look at those two. They just gotta be related.